Adidas buys Reebok to take on Nike
Adidas said that it has agreed to buy Reebok for $59 a share, or $3.8 billion, combining two brands with links to both athletics and lifestyle.
They will be going up against sporting giant Nike.
Nike’s annual sales are approximately $14 billion worldwide. Adidas has about $8 billion in annual sales while Reebok has nearly $4 billion.
Adidas apparels were first made popular by Run DMC. They were the driving force behind the Adidas jumpsuit craze of the 80’s.
Even Bob Marley was a fan of Adidas, being an avid footballer.























